Urban Traffic Safety Conference 2012:

Campaign 2010: Rushed Left Turn

Campaign 2009: Real Consequences – Speed

• City of Edmonton Office of Traffic Safety
• Edmonton Police Service Traffic and Vehicles
• Alberta RCMP Traffic Safety
• Strathcona County Traffic Safety Strategic Plan
• Alberta Health Services Automobile and Traffic Safety
• Alberta Traffic Safety Plan
• Safe Roads
• Government of Alberta Transportation
• Curb the Danger Program
• AMTA: Alberta Motor Transport Association
• UN Decade of Road Safety
• Dangerous By Design
• 3 Way Street
• Bike Box Video - Guelph

2010: Rushed A Left Turn – Guilty – Case Closed

In January 2010, CRISP is targeting unsafe left turns by reminding motorists that driving is not a game, but a responsibility that needs to be taken seriously. The overall goal of the campaign is to reduce the number of injuries and fatalities at Capital Region intersections by showing the real consequences that can happen when drivers make unsafe left turns in front of oncoming traffic. Unsafe left turns are consistently the second most frequently identified cause of collisions in the Capital Region. The most recent statistics indicate that from January to October 2009, there were 1394 collisions in Edmonton where unsafe left turns were the cause. Of those, 358 were injury collisions and 1036 involved property damage. The campaign utilizes billboards, transit shelters and radio advertising and aligns with the Alberta Traffic Safety Calendar which is focusing on intersection safety for the month of January.

Download the Left Turn Tip Sheet

Read the News Release

Listen to the Radio Ad

Billboard

Transit Shelter