CRISP - Capital Region Intersection Safety Partnership, Edmonton

CRISP has organized a number of public awareness campaigns and has successfully implemented two coordinated, long-term initiatives to reduce traffic trauma in the Capital Region.

	2011: Urban Traffic Safety Connference Creative Approaches to Improving Urban Traffic Safety in our Communities is the theme for the 2011 event.
	2010: CRISP Public Awareness Campaign: Rushed a Left Turn – Real Consequences The Capital Region Intersection Safety Partnership (CRISP), a partnership of traffic safety experts focused on saving lives and preventing injuries on Capital Region roads, is reminding drivers to pay attention when driving and to be extra careful when making left turns at intersections.
	2009: Was Speeding – Only the Tree Lived In the Spring of 2009, CRISP is again focusing on speeding by reminding people that driving is not a game, but an activity that needs to be taken seriously. The overall goal of the campaign is to reduce the number of injuries and fatalities at Capital Region intersections by showing the real consequences that can happen when drivers speed.
	2008: INTERSECT Symposium 2008: A forum for traffic safety professionals On January 30 – February 1, 2008 the Capital Region Intersection Safety Partnership (CRISP) hosted the inaugural INTERSECT 2008 Symposium that explored issues and solutions to increase intersection safety on urban and rural roads. More than 160 delegates attended the two day symposium and many also participated in the one day workshops.
News - CRISP Public Awareness Campaign 2007: Drive to Live!	2007: Understand the Impact – It Won’t Kill to Pay Attention at Intersections In the fall of 2007, the focus for CRISP was a targeted pedestrian safety campaign. *Understand the Impact – It Won’t Kill to Pay Attention at Intersections* highlights the impact of a collision, focusing on the physical, mental, emotional and financial consequences of vehicle/pedestrian collisions. The goal of the campaign is to educate pedestrians and drivers to practice sharing the road, and the responsibility of both parties to be aware and look out for each other.
	2006: Intersection ahead. Slow down or be dead quick. News - CRISP Public Awareness Campaign 2006: Drive to Live! 2006 brings a focus back to the speed issue again. Intersection ahead. Slow down or be dead quick is the latest campaign that reminds drivers that speed kills – especially at intersections. Targeted awareness and research will continue CRISP’s efforts to reduce the impact of intersection collisions on our society.
	2005: Run a red and stop dead In 2005, the focus shifted back to the red light and stop sign issue with an updated Run a red and stop dead campaign.
	2004: High crash zone dead ahead. In 2004, CRISP carried out public awareness and targeted research around high crash locations, the fourth strategic area, in the campaign High crash zone dead ahead.
	2003: Speed through intersections; Drive to Live brand In 2003, the partnership implemented a campaign to address the third strategic area - Speed through intersections. In addition, CRISP continued to raise awareness of pedestrian safety with a spring campaign and developed the Drive to Live to brand all education and awareness material.
	2002: Look out for each other – Share the Responsibility. In 2002, a second CRISP campaign was implemented which targeted pedestrian safety - Look out for each other – Share the Responsibility.
	2001: Red means stop! The first campaign, Red means stop!, was implemented in 2001. This campaign focused on red light infractions and was highly successful in reducing red light violations at intersections and raising driver awareness of the dangers of intersections.